Video Compilation Video Grades 9-12

Entry #:

344 Entry Title:

Marketing Advertisement for Dee’s Business

Project Description:

This entry is an advertisement to encourage customers to visit a clothing business which is currently have a difficult time attracting consumers. We used iMovie, as well as images and videos found with Creative Commons to create our advertisement.

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Procedures

All entries, from conception to final product, must be written, directed, and produced by the students entering the production. However, there is no age limit on the actors or performers who appear in the production. Each entry must have a title, and credits presented in the beginning or ending graphics including acknowledgement of any copyrighted material.
Videos can be uploaded directly into the online submission form by clicking on the upload button and choosing the project saved on your device. If your work is saved on YouTube, Vimeo, or Office 365 Stream, it can be submitted by copying and pasting a link into the online entry form instead of using the upload button on the online submission form.

Judging Criteria

Content Achieves Purpose

Uniqueness of Concept: The concept or approach to the theme is original and innovative. 
Creative Execution: The video demonstrates creative storytelling techniques, camera angles, or visual effects. 
Imaginative Problem Solving: The team shows imaginative problem-solving in addressing challenges.

Content Suitable to Audience

Clarity of Storyline: The story is clear and easy to follow, with a defined beginning, middle, and end. 
Flow and Transition: Scenes are well-connected and cohesive, with smooth transitions that maintain viewer engagement. 
Pacing: The pacing of the video is appropriate, neither rushed nor dragging, keeping the audience’s attention. 

Creativity/Originality

Impact on Audience: The video effectively communicates its message or purpose, eliciting the intended emotional or intellectual response. 
Memorability: The video leaves a lasting impact and is memorable after viewing. 
Engagement: The video successfully captures and holds the audience’s attention throughout. 

Organization/Structure

Technical Execution: The technical aspects, such as sound, lighting, and video quality, are handled skillfully. 
Use of Visual and Audio Elements: Music, visuals, special effects, or graphics are used effectively to enhance the message. 
Efficient Use of Resources: The team made efficient use of available tools, technology, and time to produce a polished final product. 

Overall Effectiveness/Presentation

Appropriate Design Techniques/Resources

Judging Form

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